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The History of Metalcraft Toys

I Metalcraft Toys began as Metallic Industries in 1920. G. Carlton Hosch had a vision to make toys for two or more children to play with together. Many of the first toys that he and his company made were playground type toys. In 1926, sales of these types of toys began to decline. So Mr. Hosch went back to the drawing board and decided to rename the company "Metalcraft Juniors." In addition to renaming the company, they began to offer airplanes and building sets. These were very successful because, for a small price, parents were able to buy their children one package that could make many different types of airplane or train construction sets.

In 1931, Metalcraft designed a series of small, pressed steel trucks that sold for only 25 cents each. They had perfect timing with the creation of these trucks because the peak of The Great Depression forced families to downsize their spending. The pressed steel trucks have been by far their most popular toy ever produced. The production of these toys lasted from 1931 to the beginning of World War II. At that point the company faded away. This website focuses on the Metalcraft toys that were produced in the 1930's.

Series 1A Trucks

Series 1B Trucks

Series 2 Trucks

Series 3 Trucks

Series 4 Trucks

Series 5 Trucks

Series 6 Trucks

Series 7 Trucks

 

Series 1A Trucks

A couple of identifying marks for the series 1A trucks are their steel disc wheels and lack of headlights. They also do not have an embossed radiator.

 

Metalcraft Hardy's Salt Wrecker

Metalcraft Hardy's Salt Wrecker Black cab, hood, fenders and chassis; Green wrecker body. 11 1/2" long. No headlights. Steel disc wheels.

 

coca-cola metalcraft bottle truck 2

Metalcraft Coca-Cola Bottle Truck Red cab, hood, fenders and chassis; Yellow "A" frame bottle carrier body. 11" long. With 10 miniature glass Coca-Cola bottles. Solid Steel Wheels With 8 hood vents. No headlights. Steel disc wheels.

 

Metalcraft St. Louis Sand and Gravel Dump

Black cab, hood, fenders and chassis; Red dump body. 11" long. No headlights. Steel disc wheels. 7 hood vents.

 

Metalcraft St Louis Van

Metalcraft Metalcraft-St Louis Van Black cab, hood, fenders and chassis; Green van body. 11" long. Ribbed sides. No headlights. Steel disc wheels.

 

Metalcraft Werk's Tag Soap Dump Truck

Metalcraft Werk's Tag Soap Dump Black cab, hood, fenders and chassis; Red dump body. 11" long. Steel disc wheels. No headlights.

 

Metalcraft Werks Tag Soap

Metalcraft Werk's Tag Soap Van Black cab, hood, fenders and chassis; Green van body. 11 1/2" long. No headlights. Ribbed sides. Steel disc wheels.

Metal Craft Toys CW Coffee

Metalcraft CW Brand Coffee Dump Black cab, hood, fenders and chassis; Red dump body. 11 1/2" long. No headlights. Steel disc wheels.

Metalcraft CW Coffee Van

Metalcraft CW Brand Coffee Van Black cab, hood, fenders and chassis; Green van body. 11 1/2" long. With ribbed sides. Steel disc wheels. No headlights.

Metalcraft Plee Zing

Metalcraft Plee-Zing Wrecker Black cab, hood, fenders and chassis; Yellow wrecker body. 11 1/2" long. 8 hood vents. No headlights. Steel disc wheels.

Metalcraft St Louis Box Truck Red

Metalcraft Metalcraft-St Louis Van Black cab, hood, fenders and chassis; Red van body. 11" long. Ribbed sides. No headlights. Steel disc wheels.

Series 1B Trucks

The only difference between the series 1B trucks and the series 1A trucks is the embossed radiator. All of the 1B trucks have "White" embossed on the radiator.

Metalcraft Plee Zing Truck

Metalcraft Plee-Zing Quality Products Van Black cab, fenders and chassis; Green van body. 11 1/2" long. Ribbed sides. No headlights. Steel disc wheels.

Metalcraft Drink Smile Stake no Headlights

Metalcraft Drink Smile Stake Red cab, hood, fenders, chassis and stake body. 11" long. With wooden barrels. No headlights. Steel disc wheels.

Hardy's Salt Van

Metalcraft Hardy's Salt Van Black cab, hood, fenders and chassis; Red van body. 11 1/2" long. Ribbed sides. No headlights. 8 hood vents. Steel disc wheels.

Abbotts Metalcraft Ice Cream truck

Metalcraft Abbott's Ice Cream Van Red hood, fenders, wheels and chassis; White cab and service body. 11 1/2" long. Decal covers roof and sides. Painted red wheels. Marked "Abbott's" in red on tailgate. No headlights.

Series 2 Trucks

Several changes were made with this series of trucks, one of the more noticeable changes it the design of the hood and cab. It is made of a single piece of metal instead of two pieces fitted together.

 

Metalcraft White King Express Stake 

Metalcraft White King Express Stake Red cab, hood, fenders and chassis; Blue stake body. 12" long. No bumper. No headlights. Metal disc wheels.

 

Metalcraft Sunshine Biscuits Stake 

Metalcraft Sunshine Biscuits Express Red cab, hood, fenders and chassis; Yellow express body. 11 1/4" long. Metal disc wheels.

 

Metalcraft Thrift Store Delivery Truck 

Red cab, hood, fenders and chassis; Green van body. 11" long. Ribbed sides. 8 hood vents. No headlights. Steel disc wheels.

 

Metalcraft White House Truck

Metalcraft The White House van. Green cab, hood, fenders and chassis; White van body. 8 hood vents. No headlights. Steel disc wheels.

 

Metalcraft Sunshine Stake 

Metalcraft Sunshine Biscuits Stake Red cab, hood, fenders and chassis; Blue stake body. 11 1/2" long. Metal disc wheels.

 

 

Metalcraft Towing and Repairs

Metalcraft Metalcraft Towing-Repairs Wrecker Red cab, hood, fenders and chassis; Green wrecker body. 11 3/4" long. Has 8 hood vents. Metal disc wheels.

Metalcraft Kroger Food Truck

Metalcraft Kroger Food Express Van Orange cab, hood, fenders, chassis and van body. 11 1/4" long. Short van body. Metal disc wheels.

Series 3 Trucks

The Series 3 trucks have some very noticeable changes. They all have Goodrich Silvertown rubber tires on metal wheels, they also have simulated headlights and front bumpers.

Metalcraft Bunte Candies Express

Metalcraft Bunte Candies Express Red cab, hood, fenders and chassis; White express body. 12" long. No front bumper.

Metalcraft Toy Town Grocery

Metalcraft Toy Town Grocery Van Orange cab, hood, fenders, chassis and van body. 11" long. No front bumper. Long van body with vent on roof.

metalcraft coca-cola Bottle truck

171 Metalcraft Coca-Cola Bottle Truck Red cab, hood, fenders and chassis; Yellow "A" frame bottle carrier body. 11" long. Without front bumper. With 10 miniature glass Coca-Cola bottles. With 8 hood vents.

metalcraft coca_cola bottle truck 3

171 Metalcraft Coca-Cola Bottle Truck Red cab, hood, fenders and chassis; Yellow "A" frame bottle carrier body. 11" long. Without front bumper. With 10 miniature glass Coca-Cola bottles.

Metalcraft Shell Oil Stake

183 Metalcraft Shell Motor Oil Stake Red cab, hood, fenders and chassis; Yellow stake body. 12 1/2" long. Equipped with 8 miniature petroleum product cans with paper labels. Yellow can label with Red printing. Cans measure 2 1/8" high and 5" in diameter. Labels read: "Shell Aircraft Oil", "Shell-Penn Motor Oil", "Shell Transformer Oil", "Shell Tractor Oil", "Shell Marine Engine Oil", "Shell Motor Oil", "Shell Gas Engine Oil", Shell Diesel Engine Oil."

Metalcraft Silverton Tires Tow Truck

182 Metalcraft Goodrich G Silvertown Tires Service Truck White cab, hood, fenders and chassis; White with Royal Blue trim service body; Plated boom. 13" long. Has 7 hood vents. With rotating lifting boom, cord and hook. Comes with 3 spare rubber tires as accessories, stored in recess in floor of truck body.

Metalcraft Weston Biscuits

Metalcraft Weston's Biscuits Stake Red cab, hood, fenders and chassis; Blue stake body. 12" long.

Series 4 Trucks

The biggest change in the series 4 trucks is the addition of battery operated headlights.

Metalcraft Coca-Cola Bottle Truck with Headlights

215 Metalcraft Coca-Cola Bottle Truck Red cab, hood, fenders and chassis; Yellow "A" frame bottle carrier body. 12 1/2" long. With 10 miniature glass Coca-Cola bottles.  

 

Metacraft Heintz Pickle Truck

Metalcraft H.J. Heinz Huckster White cab, hood, fenders, chassis and huckster body; Olive Green wheels. 12" long. With spare tire advertising pickle. Long wheel base. Some trucks have NRA (National Recovery Administration) decal on roof of cab. The "pickle" was a small lapel pin with Heinz "57" in raised lettering.

 

Metalcraft Blue Express Truck

Metalcraft Express Stake Blue cab, hood, fenders, chassis and stake body. 12" long.  

 

Metalcraft Machinery Hauler

Metalcraft Metalcraft Machinery Hauler Red cab, hood, fenders, chassis and flat hauling body. 14 1/2" long. Hand winch model with long wheel Base. Carries construction crane. (Pictured here carrying a series 7 Metalcraft No.4 St. Louis Shovel)

 

Metalcraft Old Sol Cleaning

Metalcraft Old Sol Stake Red cab, hood, fenders and chassis; White stake body. 12" long.

 

Metalcraft Rain Proof Finish

Metalcraft Polish Your Car with Rain Proof Finish Van Red cab, hood, fenders, chassis and van body. 12 1/2" long. Long body van with vent on roof.

Metaclraft Shell Motor Oil Truck

217 Metalcraft Shell Motor Oil Stake Red cab, hood, fenders and chassis; Yellow stake body. 12 1/2" long. Equipped with 8 miniature petroleum product cans with paper labels. Yellow can label with Red printing. Cans measure 2 1/8" high and 5" in diameter. Labels read: "Shell Aircraft Oil", "Shell-Penn Motor Oil", "Shell Transformer Oil", "Shell Tractor Oil", "Shell Marine Engine Oil", "Shell Motor Oil", "Shell Gas Engine Oil", Shell Diesel Engine Oil."

Metalcraft Silvertown Tow Truck with Headlights

216 Metalcraft Goodrich G Silvertown Tires Service Truck Red cab, hood, fenders and chassis; White with Royal Blue service body; Plated lifting boom. 12" long. With rotating lifting boom, cord and hook. Comes with 3 spare tires as accessories stored in recess in floor of truck body.

Metalcraft Standard Stake Truck

Metalcraft Standard (Oil Co.) Stake Red cab, hood, fenders and chassis; White stake body. 12 1/2" long.

Metalcraft Smile Stake

Metalcraft Drink Smile Stake Red cab, hood, fenders, chassis and stake body. 12 1/2" long.

Metalcraft Sunshine Biscuits

214 Metalcraft Sunshine Biscuits Van Yellow cab, hood, fenders, chassis and van body. 12 1/2" long. Long body van with vent on roof.

Metalcraft Krug's Bread Cakes & Rolls Daily Service to the Home Van Green cab, hood, fenders, chassis and van body. 12" long. Short van body.

Metalcraft Express Truck

Metalcraft Express Stake Red cab, hood, fenders and chassis; Blue stake body. 12" long. Has 3/16 hole punched just forward of the long cowl rib and first hood vent. This hole is found on each side of the hood. With hand-truck.

Metalcraft Bunte Candies

Metalcraft Bunte Candies Express Red cab, hood, fenders and chassis; White express body. 12 1/2" long.

Series 5 Trucks

All of the series 5 trucks have streamlined bodies with "v" shaped grills. This style changed is very noticeable from previous models.

Metalcraft Pure Oil No Headlights

Metalcraft Pure Oil Fuel Truck Blue cab, hood, fenders, chassis and liquid fuel transporter body. 15" long. Yale tires and closed rear wheel wells. Without headlights.

 

Metalcraft esso Truck 

Metalcraft Buy at the ESSO Sign Stake Red cab, hood, fenders and chassis; White stake body. 13" long. With 8 barrels.

 

 

Metalcraft Waldorf Lagar

Metalcraft Waldorf Lager-Forest City Stake White cab, hood, fenders, chassis and stake body. 13" long. Equipped with 8 wooden miniature beer kegs.

 

Metalcraft Meadow Gold Butter 

Metalcraft Beatrice- Meadow Gold Butter Van Yellow cab, hood, fenders, chassis and van body. 13 1/2" long.

First Prixe Ham Truck

Metalcraft First Prize Packing Van White cab, hood, fenders, chassis and van body. 13" long. Vent on van roof.  

 

Metalcraft Silvertown Tow Truck

Metalcraft Goodrich Silvertown Tire Service Truck Red cab, hood, fenders and chassis; White service body; Plated lifting boom. 13" long. With rotating lifting boom, cord and hook. Comes with 3 spare tires as accessories stored in recess in floor of truck body

.  

Metalcraft Magnolia Marshmallows

Metalcraft Magnolia Marshmallows Van White cab; Red hood, fenders and chassis; Black van body. 13" long.  

 

 

Series 6 Trucks

All of the series 6 trucks have closed wheel wells.

 

Metalcraft Webb Truck 

Metalcraft Webb's Coffee Van Orange cab, hood, fenders, chassis and van body. 13 1/2" long. Without roof vent.

 

 

Series 7

All of the series 7 vehicles come with solid rubber tires.

 

Metalcraft Webb's Coffee Van

Metalcraft Webb's Coffee Van Orange cab, hood, fenders, chassis and van body. 13 1/2" long. Without roof vent. Has solid tires and light switch on side of cab.

 

Metalcraft Pure Oil Monoplane

Metalcraft Pure Oil Monoplane White fuselage and wings; Dark Blue motor cowling. 14 1/2" long, 17 3/4" wingspan.